X Games Chooses Frequency To Power FAST Channel for Global Live Events and Robust Content Library
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October 31, 2024
Published
October 31, 2024
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X Games Chooses Frequency To Power FAST Channel for Global Live Events and Robust Content Library
X Games Chooses Frequency To Power FAST Channel for Global Live Events and Robust Content Library
LOS ANGELES, CA (October 31, 2024) - Action sports property X Games is entering the streaming television market with a new FAST channel by partnering with Frequency, a global leader in creating and distributing streaming channels.
Now owned by MSP Sports Capital, the X Games will build its streaming channel by mixing global live events with its extensive library of content across more than three decades.
“We’re excited for fans of the X Games and action sports to have 24/7 access to X Games content on our own branded channel," said Scott Guglielmino, President and COO, X Games. “By partnering with Frequency and the powerful Studio tool set, we’re able to not only seamlessly bring our action sports content library to our audience, but also extend distribution of and access to our worldwide live events portfolio.”
“The X Games brand is very strong in the sports world, and we’re thrilled to be able to power its first action in FAST,” said Blair Harrison, CEO and Founder of Frequency. “Sports is a category that we believe will see exponential growth in streaming television, and X Games will be able to reach new audiences through this channel. Frequency’s expertise with live events, automation capabilities and commitment to aesthetically-pleasing viewer experiences will provide enormous value as X Games scales its distribution footprint with Studio.”
Imminent and significant distribution for the X Games FAST channel will be announced at a later date to coincide with the property’s major live events in 2025.
About X Games:
Since its inception in 1995, X Games became the leading action sports competition and lifestyle brand, spotlighting the world’s best action sports athletes against the backdrop of each individual host city. Over the past 29 years, X Games has organized the world’s premiere action sports events around the globe, complemented by top musical appearances, year-round content and fan experiences.
About Frequency:
Frequency brings a fresh approach to creating, managing, and distributing streaming TV channels with the most powerful ‘pure play’ SaaS platform that delivers advanced automation, greater efficiencies, and a lower cost of ownership.
With a proven track record of rapid deployment, an extensive global distribution network, and an unwavering commitment to customer satisfaction, Frequency provides solutions and expertise to content owners, channel providers, and platform operators to help them channel their content opportunities in a super simple way.
Leading media companies, including Amazon MGM Studios, Hearst Television, Sinclair Broadcast Group, Red Bull and Sony Pictures rely on Frequency to channel their television businesses.
